GrooveCar Direct is the leading organic auto loan growth solution for credit unions. Our customizable auto-buying platform enhances our partners’ ability to secure loans while offering the value and guidance their members seek.
Driving organic loan growth using low rates? Rate alone is not enough. Your members are shopping online for their next vehicle - provide them with everything they expect served alongside your supplementary products and financing and reap the rewards of increased loans and cross-sell opportunities.
Our diverse integration of dealer and credit union best practices along with consumer behavior is what drives our loan growth strategy and profitable product marketing. Plus, the GrooveCar Direct program is easy to implement and completely scalable to your needs.
Our team of automotive retail and credit union industry professionals will help you customize and implement effective loan growth solutions.
Enhance your auto loan portfolio!
Connect with your
members before they visit the dealership
Programs & Highlights
Build and strengthen
dealer relationships
SUPRtec platform ensures your member will find the
right car for the right payment
Customized branding
experience for your membership
Maintain your presence
throughout the entire auto buying process





