The GrooveCar Difference
Take the Road Less Traveled
Driving organic loan growth using low rates? Rate alone is not enough. Your members are shopping online for their next vehicle. Provide them with everything they expect with a branded platform for their research, paired with supplementary products and financing opportunities.
Maintain your relevance throughout the car buying process, and reap the benefits of greater loan growth!
Provide Your Members With
the Resources They Want
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5 Million Vehicles In Inventory
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Photo Gallery
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Virtual Test Drives
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Customized Vehicle Pricing
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Mobile-First Design
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Research & Compare
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Credit Union Financing
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Rebates & Incentives



With 97% of car purchases beginning online, in the middle of the hottest automotive market in decades, what are you doing to capture auto loans?
GrooveCar Direct is the number one credit union solution providing a customizable auto-buying resource that drives organic loan growth. With millions of vehicles in inventory, our program enhances your ability to secure loans while offering the value and guidance your members seek.
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Connect with your members before they visit a dealer
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Credit union branded auto buying website
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Build and strengthen dealer relationships
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Generate non-interest income
Our interactive website boosts your ability to meet today’s
expectations and propel your credit union to the forefront
of the auto loan market. With enhanced resources and a
personalized auto search, your credit union will maintain
its priority throughout the entire car buying process while
establishing you as an authority in Everything Automotive.
